maidai (pronounced 'may-day') is an independent clothing label based in the uk.

our promises

eco-friendly. all of our products are made with 100% eco-friendly cotton, so you can look good while feeling good.

• organic cotton: cultivated without pesticides, herbicides, or gmos, reducing water consumption and maintaining soil health. compared to normal cotton, it has a softer and more breathable feel.
• made to order: besides for marketing purposes, we don't make more than we sell. we believe in fashion that lasts: no mass-production, no landfill, no environmental harm.

anti-trend. we are passionate about creating unique designs based on the human experience. by avoiding fast-fashion and fast-trends, our pieces are made to be personal, meaningful, and timeless.

• concept-driven designs: each piece begins with an emotion or experience, not a current trend. our designs are created intentionally, slowly, and deliberately, so they have actual meaning.
• small-batch production: by having limited runs, we ensure attention to detail every step of the way.

questions? feel free to get in touch via social media or our contact page.